Mistakes to Avoid When Submitting to the iOS App Store

The iOS App Store receives thousands of new app submissions each day. However, many of these submissions are rejected because they don’t contain the correct information or aren’t performing correctly. If you’re interested in successfully submitting an app to the iOS App Store, there are some common mistakes you’ll want to watch out for when doing so.

9 Mistakes to Avoid on Submission

Not Providing a Demo to the Store

An app demo, also known as an app preview, lets the iOS App Store get a brief understanding of what you desire your app to be. Someone will usually test the demo to see how the app runs and determine if it should be allowed in the app store.

However, when submitting your final results to the iOS App Store it’s vital that you don’t add words such as “beta”, “trial”, or “coming soon”. These words will immediately cause your submission to be rejected because it appears that the app has not been tested correctly.

Not Checking the App’s Performance

You should always double-check an app to make sure parts aren’t sluggish, crashing, or causing memory leaks. If the app does have these problems, the iOS App Store will not approve it.
Some tips you can follow to check the performance of the app include:

  • Seeing how long it takes for the app to load
  • How much battery life the app uses when running
  • If it interacts strangely with other apps
  • If the app works correctly on different types of hardware

Forgetting to Add Terms and Conditions

Many developers often forget to add terms and conditions to their apps. While this might not seem like a big deal, it is to the iOS App Store.

Terms and conditions cover what data is needed to run the app and if third parties can access information. This not only helps users to understand what will happen if they download the app, but protects the iOS App Store from legal consequences.

Some important information to add in the terms and conditions include:

  • An intellectual property clause
  • An ownership clause
  • Copyright violations
  • A prohibited activity clause

This way, you’ll have control over how someone can use your app. It also protects you from serious legal troubles.

Submitting an App Without a Price

You should always have a price for the app before you submit it to the iOS App Store. This is yet another aspect that helps the app store determine if the developer is serious about their submission.

In addition to this, a price is necessary because it helps the iOS App Store create a way for a potential user to securely pay for the app. It also allows the store to configure methods to remove ads if a user decides to purchase a premium version.

Incorrectly Writing the App Description

Another mistake many app developers make is not having a concise and accurate app description. There have been cases where some submissions have been untruthful in their descriptions, something which is illegal. In addition to this, short and to the point, descriptions help the app store quickly sort through the app submissions which can lead to your app being reviewed faster.

Failing to Remove Placeholder Parts

If you add placeholder images or text to the app, the iOS App Store will not approve it. While they might be used for the app’s beta version, they can’t be used for the final one. This is because the iOS App Store believes them to be inaccurate information. Due to this, you’ll want to meticulously check the app to ensure they aren’t present in the final version.

Using a UI That Doesn’t Meet Apple’s Standards

A handful of app developers often make the mistake of using the wrong user interface (UI). These tend to not match Apple’s standards which can lead to instant rejection. To prevent this, it’s a good idea to make sure to check Apple’s Human Interface Guidelines.

Some things to keep in mind include:

  • App consistency
  • If the user can easily control the app
  • If there is aesthetic integrity
  • If feedback is available

Not Including Enough Personal Information

Some submissions might have enough information about the app, but not enough information about the developer. You should always make sure to include personal information such as your name and the best way to get into contact with you. You should also make sure that you include any unique configuration methods used to create the app.

Mentioning Android

While your app might also work on Android devices, you should never mention this in your submission. This is because Apple and Android are competitors. If you happen to bring up its rival, your app is more than likely going to be rejected. You want to make sure to only mention iOS in your description if you want a spot in its app store.

Submitting an app to the iOS App Store doesn’t have to be an intimidating thing. By keeping the mistakes mentioned above in mind, you can be sure that you’ll be able to avoid being rejected by the app store.

Want to make your iOS app stand out? Read our App screenshot tutorial to find out what you need to make the best iOS app screenshots.